November’s meetup was on Tuesday, 11/11 at FINE. Matt Payton from Metal Toad gave us all a quick synopsis of the SCRUM Master process and tips on how to implement it on a daily basis.
We all learned more about the roles involved, the process of sprints (planning, backlogging, and reviewing), and daily scrums. Many of us use portions of this philosophy in our own project management work.
Then we broke into two groups to discuss the pros and cons of splitting up Account Manager and Project Manager roles. Across both groups there were a few commonalities.
Strengths of the combined AM/PM role include:
Simplified lines of communication – leaving less room for misinterpretation and information falling in between the cracks.
Less red tape – The approval process can be streamlined, and there are less check points to getting things done.
Weaknesses of the combined AM/PM role include:
Relationship Management – There are different relationship management skill sets required of account managers and project managers.
Conflicting goals – The differentiated interests are harder for one individual to balance. The account manager is typically the advocate of the client, the project manager is typically the advocate of the agency.
Necessary skills for success:
Empathy – Support your client, support your team.
Communication Skills – Know how frame your conversation. Know how to translate information to the given audience.
Autonomy – This is more on the agency’s side, but being able to make decisions quick on your feet is key to being effective.
Time – Building a client relationship requires time, and the added responsibility of budgets, timelines and resource allocation only increases that need. A work environment that allows for the proper time to prepare and build the relationship is a must.
Thanks to all who joined our great discussion in November. Stay tuned for more details about December’s meetup. Metal Toad has generously offered to host us at their brand new space. See you December 9th!